Why Car Dealerships Need To Invest In Electric Vehicle Charging Stations
EV sales are on pace to smash previous year-over-year numbers. As more manufacturers offer EVs and their share in the market increases, the infrastructure to support EVs needs to be in place out on the roads.
But it also needs to play a larger role at car dealerships.
Auto Dealerships and Electrification
Auto dealerships have a unique opportunity to play an important role in electrification that benefit their operations, their customers, and their communities.
Solutions: EV Charging Stations
Why Dealerships Need To Electrify
Dealerships benefit by committing to EVs in several ways.
Authority and Trust – As millions of Americans make the transition to EVs over the next decade, they’ll shop and purchase from the local dealerships that have established the infrastructure and reputation as EV experts. Millions of dollars in manufacturer’s advertisements can’t replicate the conversion rate of the most reputable marketing campaign of all time: word of mouth.
Customer retention – Investing in more than the bare minimum of EV infrastructure widens the sales and service offerings of a dealership by saying yes to more makes and models. Having ample EV chargers at your dealership also offers customers a reason to stop in to see what’s new and stay longer when they visit.
EV Charger Scalability
Starting with the right EV charging system puts your business in a position to grow efficiently. By investing in a uniform, consistent, and integrated EV charging system, your dealership can monitor and control power to different charging ports across the campus to optimize energy efficiency.
When bidirectional charging finally becomes standard (and it will!) having a robust EV infrastructure can turn your dealership into a massive energy storage facility, storing and distributing power between vehicles, buildings, and the entire community.
EV Market Growth
In Q4 2021, EV sales surpassed 6.3 million units. Today, there are 37% more EV options on the market than in 2019. By 2030, EV sales will comprise more than 53% of all new passenger vehicle sales. Much of that growth has been driven by growing concern over climate change and regulatory tailwinds that have provided EV charging station rebates in every state and with federal grants available. In some cases, these rebates and grants can cover the entire cost of acquiring and installing EV charging stations at your dealership.
Your Trusted EV Partner
At Keen Technical Solutions, we evaluate all EV charging station manufacturers after an in-depth audit of your facility’s energy environment. We don’t work exclusively with any EV company because we install only the best solution for your business. We also prioritize your overall energy needs and goals and combine your EV charging station with other priorities, including lighting fixtures and automation.
Find out what makes Keen different. Start your electrification process with us today. Let’s talk.